Daily Podcast #37

Source 🎧

Love, trust and marketing in the age of AI | Amaryllis Liampoti - TED Tech (TED Audio Collective)

Sentences ✍️

1. But the introduction of AI, in particular conversational interfaces, is a bigger and more profound shift, which from where I stand means we can’t just slot AI into our existing playbooks.
   • playbooks: A set of strategies or methods traditionally used in a particular field.
   • New sentence: In today’s fast-changing digital world, relying on old playbooks is no longer effective.
2. I bet many of you might have heard the so-called marketing funnel.
   • funnel: A model that represents the customer journey from awareness to purchase.
   • New sentence: The company redesigned its sales funnel to improve customer conversion rates.
3. And if not, here’s the quick primer.
   • primer: A basic introduction or explanation of a topic.
   • New sentence: Before starting the project, the team read a short primer on data privacy regulations.
     
     

Summarization 👀

AI is no longer just a tool for efficiency—it’s reshaping how brands connect with consumers and how consumers emotionally respond. As conversational interfaces become more human-like, people are forming deep connections, even experiencing companionship with AI. Traditional marketing strategies like the funnel model no longer apply in this interactive landscape. Brand communication is shifting from one-directional messages to real-time, two-way relationships where users shape their own journeys. To adapt, marketers must draw from models of human relationships. Liampoti suggests using Robert Sternberg’s “Triarchy of Love”—intimacy, passion, and commitment—as a new framework for building emotionally resonant brands. Real-world cases show users growing emotionally attached to AI, like a lawyer who expressed romantic feelings toward his AI assistant. These connections feel real because AI engages with users consistently, empathetically, and helpfully. This emotional entanglement reveals AI’s potential to influence people’s feelings and decisions. Therefore, businesses have a responsibility to guide this shift ethically and transparently. Liampoti proposes a new “Triarchy of Responsible AI”: prioritizing user well-being, committing to honesty, and protecting autonomy. She warns that addiction and manipulation are real risks, and systems must empower—not replace—human decision-making. In closing, she urges companies to use AI not just to grow business, but to genuinely uplift and connect with people. AI, she says, is no longer just a product—it’s becoming a partner in the human experience.